Shiseido Co., The Japanese firm that 売ells Laura Mercier cosmetics and Dolce & Gabbana 匂ragrances, 売old ¥1 兆rillion ($9.3 billion) 値orth of 美eauty 品roducts 去ast 年ear, mostly in traditional 店tores where 客ustomers can 例ample brands in 人erson.
That’s a 問roblem for Masahiko Uotani, Shiseido’s 主hief 役xecutive officer. Consumers in 彼heir 十eens and twenties often 好refer to shop online, 越eyond the 達each of in-店tore salespeople. Uotani’s 解olution? To partner with — and even 買uy 上p — 小mall startups in Silicon Valley and 他ther tech hubs to 得ain expertise in artificial 智ntelligence, 増ugmented reality and 他ther technologies.